Go to SES Berlin or SES Chicago for "Six Booths Astounding"
Pellman talked about many of ClickForensics new initiatives, including their new interface for their publisher and ad network clients which allows their customers to drill down and monitor their...
View ArticleIdentify New Paid Search Opportunities
Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
View ArticleThe Rise of Universal Paid Search
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
View ArticleSneak previews of Online Marketing Summit 2010 and SES San Diego
This includes: Tony Uphoff, CEO of Techweb (Web 2.0 Summit, Internet Week), Matthew Yorke, President of Strategic Marketing Services at IDG Communications, Jennifer Van Grove, Associate Editor at...
View ArticleSearch Agency Update - What Are Companies Up To?
They are based on "proprietary semantic web processes to automate content categorization and relevancy matching along with the association of contextually related articles, images, and videos from a...
View ArticleReal-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
View ArticleAd Networks and Exchanges Commit to Self-Certification by the IAB
As senior vice president of publisher services, Jacobs oversees the continued growth of third-party publisher partnerships with AOL Advertising's industry-leading network , Advertising.com. ADSDAQ...
View Article3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to get the most out of it for the upcoming holiday season...
View ArticleMicrosoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search...
owned and operated properties and publisher networks in the U.S.and Canadian markets. David Pann, General Manager, Microsoft Advertising Search Network Today Yahoo ! Increased Paid Search Market...
View ArticleSearch Week in Review for Nov. 20, 2010
Google Strikes Deal With French Publisher - The New York Times FCC, Google Point Fingers In Wake Of Network Neutrality Fiasco - paidContent Shaky Yahoo Could Undermine Bing Search Efforts by Frank...
View ArticleSearch Week in Review for Dec. 18, 2010
Google News "Slows" Publisher Inclusions For Holidays - Search Engine Roundtable Google names broadband head, delays city choice for high-speed network - San Jose Mercury News Disney has partnered with...
View ArticleAre You Losing Money to Microsoft adCenter's Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI.
View ArticleSearch Week in Review for March 5, 2011
Blekko Now Offers 'Blekkogear' Publisher Tools: Badges, Widgets, And Toolbars, Oh My! More parties than any single year and a new venue slap bang in the heart of London should have given you plenty of...
View ArticleAOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video...
According to Brad Elders VP of video sales, "AOL Video saw explosive growth in unique visitors and streams in March due to our focus on creating and aggregating the most engaging video content and...
View ArticleInside Google's Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why doesn't Google want more personalized offers,...
View ArticleCreate MSN adCenter Campaigns in 15 Minutes
MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads...
View ArticleNSTIC, Google & SEO
The new changes to Google rel="author", rel="publisher", social relationships as a ranking factor, SSL search for keyword data, changes to the privacy policy to represent EU standards – the list goes...
View ArticleOptimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what...
View ArticleMobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making consistent phone calls and even widgets,...
View ArticleFrom 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy
What's the secret to growing your traffic to impressive levels? We ask Fraser Cain, owner of Universe Today, who has worked hard to build great, remarkable content, and in the process now is attracting...
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